At China's annual Devott Global IT & Sourcing Summit, NOA CEO Kerry Hallard explains to her audience how the new outsourcing ecosystem is a delicate blend of new trends and technologies, combined with more traditional values and expectations.
Earlier in the month Kerry Hallard, CEO of the National Outsourcing Association, was invited to speak at the Devott Global IT & Sourcing Summit in China.
The event attracted international executives and sourcing buyers from all over the world, as well as over 800 Chinese decision-makers from cities, technology parks and major technology corporations. It also brought together outsourcing trade organisations from the US, Latin America, Russia, Eastern Europe and India.
The theme of the Summit centred around the profound transformation global outsourcing industries are currently experiencing, impacting at a faster pace and having a broader reach than ever before. New technologies such as cloud computing, big data, internet of the things, mobile connectivity and artificial intelligence are bringing not only disruption but also innovation and new operating models - a whole new ecosystem to outsourcing.
In her Summit address and responses, Kerry talked about the fact that outsourcing is no longer about conventional cost-controlling, but about accessing partnerships that bring innovation and customer-centricity. What’s more, whilst Europe and the US remain dominant in international outsourcing industries, the emerging markets of India, Russia, Southeast Asia, Latin America and even the Middle East are beginning to diffuse the old maps of the global outsourcing market. On the question of how to stand out from the competition on a global scale in the face of cross-border integration and market-levelling technology, Kerry suggested that despite all the disruption, buyers and service providers are still seeking partners who respect traditional outsourcing values: collaboration, relationship management, delivering value and all-round good governance.
All these aspects are core tenants, fundamental to the success of every outsourcing relationship, and the businesses that will prevail in the new outsourcing ecosystem are those that focus on improving their standards in each of these areas. It is this kind of best practice that the NOA’s professional development programme focuses on and why Kerry envisages the programme will become the global standard over time.
The address was well received by the international audience at the Summit, held over two days in the Foshan district of Guangzhou. The event was also broadcast by more than 35 national media channels and was the only non-governmental summit to be shown in CCTV (China Central TV).