Debenhams has announced it is helping to boost the economy by ramping up its use of British manufacturers.
The retailer is calling on UK suppliers to proactively get in touch so that it can bolster its domestic production, in a move that will help revitalise the UK clothing industry.
Debenhams will stock more clothing and homeware made exclusively in the UK – with a Union Jack label displayed prominently to emphasise the origin and a new bespoke brand, called “Made by Great Britons”.
Debenhams already has a strong history of working with the best British designers, with its infamous ‘Designers at Debenhams’ range including well-known names like Julien Macdonald, Henry Holland, Jenny Packham, Matthew Williamson and Jasper Conran.
Said Debenhams’ Group Trading director Suzanne Harlow: “The fantastic support for the Jubilee and the Olympics this year shows how passionate we all are about championing the best of British.
“We have some of the best clothing manufacturers in the world, and we want to see their products in our stores. As we’re proud of where they’re produced, our new brand will appear on anything we source from the UK.