NOA Alternative Sourcing Strategies Event was hosted by Paul O’Hare, head of the outsourcing practice, at Kemp Little, and NOA Board Member, who introduced the topic.
Gareth Thomas of Hudson & Yorke detailed how businesses could achieve a competitive edge through innovative sourcing models, including the current trends driving sourcing models, and future predictions.
Gareth focused on the decline of TCV (Total contract value) in recent years, with average contract sizes falling below $100 million since 2000, from the single monolithic mega deals of the 80’s and 90’s.
The fall in large contacts comes as businesses and economies require greater flexibility in sourcing models in order to ensure effectiveness. Such requirements of flexibility and adaptable sourcing have given rise to the precedence of the multisourcing model.
Gareth examined the variety of sourcing models that can be adopted: Global outsourcing, insourcing, multi-sourcing, IT service management automation and managed services. He described that the deployment of a model depends on the business objectives to be met.
Case studies detailing alternative sourcing strategies included; a global energy company which consolidated over 500 contacts through a transition to a ‘lead integrator’, a major utility company exiting a mega deal, moving to a multiple managed services sourcing model, and a major UK retail bank desiring to take back control of business critical sites from a mega-deal, while avoiding the logistical issues of multi-sourcing. An in-sourcing strategy was employed, to bring business critical services back under direct control, while retail and legacy services were continued to be outsourced.
Predictions for future emerging trends included:
• Gareth discussed how Hudson & Yorke expected an increased focus by IT executives in taking more of a strategic role
• Cost savings will still be a key element of sourcing strategies, but flexibility will become more important
• Outsourcing contracts will continue to reduce in scale, moving away from early monolithic sourcing models to smaller flexible service models
• Integrators will become increasingly critical for joining specialised services contracts together and ensuring end-to-end delivery of service levels, with the use of risk reward models to promote integrators
Professor Ilan Oshri, Director of Loughborough Research Centre for Global Sourcing and Services then presented Captive Centres: Trends and strategic manoeuvres.
Captive centres are a wholly owned branch office or subsidiary for back office support. These services are normally carried out in an onshore, near-shore or offshore location, and are provided only to the parent firm. SSON figures show that around a total of 4000 captive centres exist around the globe, employing more than 440,000 professionals.
Captive centres are becoming increasingly engaged in various strategic manoeuvres and for businesses looking at alternative sourcing strategies.
Ilan detailed sveral case studies that showed the effective deployment of captive centres:
• A global software followed a hybrid captive model. The company acquired an Indian firm which it employed as a captive center for testing, then moving to expand the centre in size over a period of years to specialise in software development. The company then insourced staff to carry out testing, allowing for a greater focus on high value activities.
• A IT consulting firm carried out a shared captive model. A consolidation process was undertaken which saw 300 locations become 9 regional centers and later 3 shared services centres. The increasing size of the centres led to the employment of a shared model by attracting external clients.
• A global airline followed a divested captive model. The organisation set up a basic captive center in India, providing revenue accounting services, by 60 staff members. The captive center increased its services to outside clients within the same industry and later outside of the airline industry. The captive center with $35 million in revenue sought investment at this point, the airline however divested the captive firm to a private equity firm. Eight years later the captive firm reported £400 million in revenue.
Ilan concluded on the future of captive centres by pointing to research from Loughborough Research Centre, demonstrating that most companies set up basic captives, with a rising trend of captive centres in India migrating to Eastern Europe.
Pat Geary of Blue Prism and Richard Jones of the Proxima Group presented Robotic Automation - Is there a new alternative to BPO and off-shoring?
The employment if a ‘virtual workforce’ or virtual robotic FTE can have a significant impact on back office service delivery, including significant cost reduction in comparison to current approaches. The speed of transformation in robotic automation can be significant, with the ability to robotise back office functions within days or weeks compared to lengthy transitional phases of other sourcing strategies.
Robotic automation allows for an element of flexibility as robots are trained in consultation with the users, ensuring that the services are correct and allowing for easy scalability alongside the more obvious cost savings provided by low workforce costs. The model is also competitive in providing right first time processing and the ability to deploy clear workforce analytics.
John Michalski, head of strategic sourcing at the Department for Work and Pensions, discussed the DWP unified work program, designed to help benefit claimants back into work.
The work program, initiated at the start of June, is delivered by private and third sector providers, with a focus on supporting the long term unemployed.
The DWP carried out a comprehensive assessment process, assessing the ability of the external supply market to meet the programs requirements, including stability, risks, speed of service delivery and return on investment.
In order to encourage development and increasing improvement of service delivery, payment is provided on a results based scale. This provides incentive for third parties to create sustained job outcomes. Further incentives included ensuring that at least two competing providers existed in every area and bonuses rewards for the best performers.
The providers were free to follow their own specification in designing the programme, allowing room for innovation, as long as results were deliverable and long term, with payment based on a unemployed individual entering into work for over 6 months.
The event concluded with an in-depth roundtable discussion focusing on the future of sourcing strategies and participant predictions, as well as obstacles to innovation and effects of automation in business culture.
For view the full set of slides from this event, please log into the members’ area at www.noa.co.uk