The rise of telecoms
As the continued gloom of uncertainty stultifies some industries and their plans for growth, the telcoms industry – for both suppliers and end users - is currently thriving.
According to Robert Morgan of outsourcing advisory firm Burnt Oak Partners, the number of new deals in telecommunications are increasing as clients find they cannot put decisions off any longer. This will extend to renewing existing contracts too: “Outsourcing is changing and not without consequence. Large deals have all but disappeared and deals now being signed are smaller, shorter and less complex than three years ago.” Suppliers usually feel recompleting is mostly done for benchmarking purposes and take it for granted the account will not change from the incumbent.”
Paul Leybourne, Head of Sales, Vodat International, believes that over the past few years, particularly in the retail sector, telecoms budgets have been stripped back and organisations have been concentrating on business as usual and not development.
“This year we have seen a number of retailers investing in telecoms solutions. The main focus has been to implement solutions to assist customers to business with them across all of the channels easier with the aim of increasing sales, customer experience and loyalty. Plus giving the retail store staff the technology which operationally they can provide a higher level of service.”
The desire of ultraportable computing (e.g. Ipad) with “always on” data connectivity, as well as the market growth of the smartphone, has certainly helped the industry.
Indeed community applications in the cloud – Facebook, Twitter – are now used as effective customer service strategies and the rise of web based software has seen a race for the market share of cloud technology. At the forefront sits Amazon, who have capitalised on their early lead in creating a set of easy to use online programs, however the market place is fiercely competitive and Google moving to end Amazon’s lead.
The cloud market has rapidly grown, with value expectations of $10.5 billion by 2014 from $3.7 billion in 2011, according to Gartner. Research commissioned by VMware indicates the European enterprises intend to spend nearly one-third of their IT budgets on web-based computing over the next 18 months. Microsoft, IBM and HP have all entered into the Cloud market beside Google, while Amazon have continued to maintain a strong lead with the biggest share of the cloud market.
Following cloud, Tim Cox, Chief Technology Officer, ControlCircle, believes the rise of the telecoms industry is also due to the demand for mobile and BYOD in general.
“Consumers of these telecom products are constantly on the go and with technological advancements on the rise and the demand for content soaring; the use of handheld devices continues to grow. This is evident with the many applications that have emerged as a result of this growing industry, such as Cloud/SaaS, video conferencing (Skype), Dropbox.”
Tim continues: “Furthermore as the use of these devices increase, contingency plans to overcome and avoid security breaches should be considered, in other words bring your own device (BYOD) regulations.”
• People are now carrying more devices then before, the concept of the converged devices has yet to materialise as organizations struggle to come to terms with BYOD.
• Uses for mobile devices have shifted from being purely used for personal reasons (eg. employees using their corporate devices for non-work related activities and vice-versa).
• The upswing in the use of the BYOD will inherently cause a rise in traffic volumes which in turn will eventually cause network bottle necks, both at the carrier and the corporate level.
• As the devices become converged, organisations are searching for ways to regulate employees who bring their own devices to work. This in turn will come in the form of devices running corporate and personal identities resulting in the increase of device purchases.
• The BYOD when combined with worker mobility will create a need for corporate to present their legacy applications through their perimeter to the BOD, again driving traffic volume as users use virtual desktop technology to access these corporate applications.
Data centres have continued to expand with Google, Facebook, IBM and Microsoft aiming to build a variety of data centres in places like Hong Kong, Singapore, Eire and China. The rapid expansion seems to be attributed to a major growth in internet services and cloud computing, as well as private equity firms and telecom company investments acquiring established providers.
So as the adoption of smartphones and social media becomes the norm, cloud computing takes its expected grip and new technological innovations on the handset and in the network continue to improve important services like caching, compression and signalling to enhance mobile user experience, battery life and network access, the telecoms market will continue to battle against the odds.