The majority of organisations outsource recruitment for new personnel, especially for C level roles, without a second thought, but are they right to do so?
Finding the right candidate has arguably become even more difficult than ever. All the rules to successful recruitment have changed in the recession and whilst it’s true that there are more good applicants available, they are vastly out-numbered by inappropriate candidates, so talent acquisition can often feel like a searching for the proverbial needle in a haystack. Is this the perfect time to outsource or not?
Ten years ago when the market was buoyant, those recruiting for a senior management role rarely needed to look very far. They either had a preferred recruiter or they were able to tap the right contact on the shoulder, either metaphorically or literally, and doors opened quite effortlessly through contacts or personal recommendations. If that didn’t happen, then the next step was to take out an ad with the Sunday Times Appointments supplement, the automatic choice for many high level candidates.
The routes to market have multiplied year on year so deciding upon a strategy can in itself be a full time job. The key to successfully filling vacancies still lies in good contacts, but now all parties need many more than previously to off-set the size of the candidate pool and the limited opportunities available.
Move over print! Recruitment advertisements in all print media have become less popular, not least because of the lead times and cost of placing an ad. In addition, the process seems fraught and cumbersome by comparison with online appointment adverts which can be up and running in less than half a day.
Added to this, there are a myriad of digital channels where recruiters can connect with their audience: Linked- In, Times Online, Executive Appointments, The Ladders, Executive-I, Executives on the Web, etc, etc . Most ‘C’ level execs seeking a new position will certainly be active in investigating these and ensure they’ve built up their own online profile, the same applies to recruiters.
Of course, the traditional search consultancies still exist, from household name brands through to specialist head-hunters, and of course, the new breed boutique niche consultancies like ours which build a reputation for success by adding value in a number of different ways. Before picking a recruitment partner, check they’re as visible and influential as you’d like them to be.
One interesting, if quirky, development is the arrival of candidate agents. These organisations have turned the traditional recruitment model on its head by seeking a fee from the candidate – often in the thousands of pounds – rather than the employer. In return, they promise to provide connections that would be outside the candidate’s existing network.
Personal introductions aren’t always necessary now, and employers can expect to be approached directly by ardent applicants. Many candidates will have a short-list of specific organisations they’d like to work for within their industry. In most cases this is a welcome development as it saves recruiter fees, often running into £10,000s. Common sense dictates that if the candidate is good enough, their name will already be known to your organisation, so there’s little to be gained by asking a third party to perform the introductions – and be paid handsomely for such easy work.
The best approach for both candidates and employers is to actively tend their own internal and external networks, which should of course include individuals outside the ‘circle of trust’ who are nevertheless part of the professional universe. In fact, I’d caution against using too many recruitment partners; it’s certainly worth favouring those which have proven themselves and earned a place in a trusted network or have been recommended by someone credible.
Another fruitful avenue is the networking event. It’s rarely going to result in the hiring another attendee, but unless it’s a poor event it should provide an opportunity for influence and introductions.
Having read all this, you may think that outsourcing to a third party is still the most suitable approach. If so, then it’s wise to check the health and breadth of the agency’s network. Many of the most experienced recruiters have taken flight and moved in-house. Even if you’ve dealt with the agency for many years, it’s unlikely that the same individuals are in place, and if they’ve left they’ve taken their contacts with them.