As the world of industry changes, the outsourcing sector has found it increasingly important to adapt to new technologies which are continuing to drive forward new, innovative services. As such the industry is now beginning to implement cloud computing, rather than just talk about adopting cloud services, and the benefits of accessibility, availability and scalability are more conspiuous than ever.
Ditlev Bredahl, CEO OnApp, believes that one of the biggest changes we’ve seen this year is the growth in cloud services provided by the traditional hosting market.
Ditlev Bredahl said: “The world’s hosting providers, which a company might already use for web hosting, application hosting, colocation and so on, are becoming the ‘go to’ people for cloud computing services. That’s especially true in the SME market. In many cases the service remains the same - you’re still hosting your website, your apps and so on – but you can now take advantage of lower prices, pay-per-use billing, instant scalability and the other benefits of the cloud model.
“As the cloud hosting market matures we’re going to see hosters begin to focus on specific industries and applications, and design services around the needs of different segments of the market. That will give companies more choice than ever when sourcing IT services in the cloud.”
Although many more organisations are looking at Cloud to deliver solutions, There’s very little doubt that a number of end-users still view the Cloud with suspicion, particularly while questions around security and data storage persist.
According to a survey carried out by hosted IT service provider Rise, a staggering 91 per cent of businesses strongly feel more needs to be done to educate end-users about the business benefits of adopting a Cloud infrastructure.
The survey, conducted at a recent IT industry event, also identified that when it came to Cloud uptake the biggest concern for firms is where their data is being stored, with 64 per cent of surveyed participants identifying this as a key issue. It also indicated that fears around security and potential loss of data were a big deterrent for businesses not investing in a Cloud infrastructure.
The research also highlighted that with over half of respondents still unsure about the business benefits of Cloud Computing, IT vendors need to take on a bigger role when it comes to educating end-users.
According to Steve Holford, a director at Rise, one of the biggest barriers to Cloud uptake is lack of education. “For a lot of firms, right from SMEs to large enterprises, Cloud uptake still remains something to be approached with caution. Last year, the message we were hearing from customers was: What is Cloud Computing? This year has seen that move on – people are aware of Cloud Computing but are unsure how this can be applied to their business. They understand that there are benefits to Cloud adoption but there is confusion around how this can be seen within their organisation.”
Aram Kananov, Product Marketing Manager EMEA, Platform and Cloud at Red Hat agrees and suggests that even though a cloud model frees organisations from managing hardware and offers scalability and flexibility; organisations of all sizes often struggle to accurately predict their need for computing capacity for 6 months or even a year in advance.
Neil Thomas, Cloud and Virtualisation Product Manager at Cable&Wireless Worldwide believes that more attention should be given to the network used to access the cloud.
“Enterprises need to be looking at a complete end-to-end picture when investigating cloud computing. This requires looking beyond the features, capability and assurance levels of the cloud solution to making sure it can be accessed quickly and securely via a next-generation network” said Neil Thomas.
“Robust and secure hosting environments need to be combined with resilient, high performing and secure next-generation networks, and both need to be ensured with stringent Service Level Agreements. This isn’t just about security – IT is about delivery of service and if applications are moved further from their end users then performance will suffer if this isn’t managed correctly.
“The best way to secure the cloud computing environment, and to ensure application performance, is to ensure that the prime access routes are via the organisation’s own internal network (Wide Area Network), not the internet. By placing services in a secure cloud environment within the Wide Area Network, and using the established methods of data separation, data becomes intrinsically safer, and performance is not only better, but can also be managed by advanced Application Performance Management networking tools.”
It is understandable that businesses are reserved about the security aspects of cloud services; however it appears that the main fear is being out of control as applications are spread over ever more complex set of heterogeneous environments and information could get lost or put in an insecure place
Craig Beddis, Regional SVP at UC4 Software said: “Surely the more complex the environment, the more important it is to ensure that data is secure and all applications are managed and under control. And the move to the cloud should be no exception to this rule; especially with issues around cloud sprawl.
“By adopting automation, software can be run to orchestrate workloads across hybrid environments, whether services are outsourced or not, which if used effectively can solve these issues. Service governance, as its natural evolution, will predictively diagnose and trigger resource provisioning at precisely the right times in line with agreed SLAs, around the clock, reducing manual resource requirements and capacity expense and limiting virtual and cloud sprawl.”
Companies are increasingly looking to cloud computing environments in order to accelerate value in business financials and reduce costs. Cloud computing is highly appealing to today’s organizations, not only because of its projected cost savings but also because of the cloud’s flexibility.
Aram Kananov said: “Cloud offers the opportunity to scale capacity up and down as demand and financial ability dictates. In short, the cloud offers a level of efficiency and flexibility unachievable through traditional IT. The risks are security and trust. There is no inherent interoperability built into the majority of clouds, offering institutions no defence against vendor lock-ins.”
Cloud is now poised for widespread adoption and will continue to be, a core part of the outsourcing sector, and one in which we expect to see significant growth.
As a model for buying services, the cloud will be transformational in 2012, but organisations have to take a pragmatic approach when considering how the transition can benefit the client base. Customers are at varying stages of cloud ‘maturity’ and there are still concerns about privacy and security from some sectors which need to be addressed through education and industry best practice.