"It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change ..." said Charles Darwin.
Few quotes sum up more accurately the role of business intelligence (BI) as this. As the economy gains momentum and companies ready to capitalize on the rally, CEOs need to ask themselves, whether their company has adequate BI to make the right decisions and successfully respond to change? Much data and content that can influence decision making comes with a short shelf life of significance; a good BI solution should thus bring theseanalytics quickly into the intelligence process.
‘Agility’ is the new buzzword to access better intelligence for business and in keeping with this theme; new generation trends in BI seem to be as below.
• Investmentin BI for better quality solutions
BI is going to be vital as companies try to locate their competitive advantage and develop plans to leverage it. Companies already leveraging BI are looking to fine tune their software’s and tools and as competition gets fierce, smaller companies are likely to outsource BI to capitalize on the growing economy. As investments are funnelled towards BI, and demand for software and tools grows, one can only expect to see better quality tools, tailored to the needs of clients and refined to offer high quality insights. In all likelihood, BI tools will also become user friendly and intuitive so that they can be easily adopted and used quickly for faster decision making.
• Growing importance of Social content
The presence of social networks is growing. There are over 250 major social media and networking sites producing content and a growing number of companies are turning to them to harvest vital customer feedback and detect buying patterns. Social data analytics also has the potential to throw forth vital behavioral, sentiment and social graphs that can help decision making. Companies are also ensuring that their BI tools and software’s have the potential to beincorporated into enterprise business intelligence environments.
• Leveraging Mobile, Cloud and Internet TV
The presence of internet TV, smartphones and tablets is growing rapidly.A smart business should be looking at BI to grasp rapidly changing needs of their customers. With revenues tight, they will also be turning to cost effective cloud computing. Expect to find vendors widening their offering to extract transform load (ETL), Data warehouse, reporting, On-Line Analytical Processing (OLAP), advanced visualization and dashboards in one package.
• Greater collaboration
As the demand for near-real-time data with alerts to detect performance data increases, one can expect BI tools to get more sophisticated, add to this a collaborative, contextual and qualitative layer to the output of BI processes.Collaboration is not just about distributing and sharing documents, but is interactive, inclusive and non-silo’d.
There has been a growing transition from traditional report formats to end-user driven visualization, which is interactive and enhances the final output. With the popularity of infographics, lots of businesses want sophisticated yet better looking, visualizations for their data.
Outsourcing BI
As competition gets fierce, small and medium businesses may not be able to add to their overheads or cut deeper into margins, that’s when outsourcing BI becomes an attractive option. Most companies however are hesitant about outsourcing a critical activity like BI because it involves handing over huge quantities of data to an external source and also because BI relies on in-depth understanding of business requirements, usually developed in close collaboration with internal business managers. The key to successfully outsourcing BI is thus partnering with the right vendor, someone who had developed tools, has the potential to customize tools, is vastly experienced, and can bring domain rich and diverse experience to developing the best possible solution.
Case Study
How a CPG major outsourced BI and leveraged ITC Infotech’s vast experience and world class tools
An Indian CPG major wanted to implement a performance management program across its enterprise and align goals and strategies with operational objectives within the organization.ITC Infotech used its proprietary performance management model ‘Balanced Scorecard’, to develop a methodology and framework for thesolution;it also used a ‘governance’ model to implement the project for change management, IT enablement, and scorecard review scheduling.
ITC Infotech’s deliverables included:
• Strategy Maps – Pictorial representations of strategic objectives & their mutual linkages
• Balanced Scorecard – Strategic objectives linked with leading, lagging metrics, along with key strategic initiatives
• Additional scorecards – likevendor scorecard, brand portfolio, new product development
• Linkage document – to explain the purpose of linkage of strategic objectives
Client benefits of our solution
• Greater alignment to goals and strategies
• Strategy communication
• Effective model to measure business performance, identify and mitigate risk, allocate resources and funds for key strategic initiatives
• Helped identify key organizational capability and development areas
Conclusion
The maturity of BI and BI tools will continue and platforms willbecome functionally rich, mobile, collaborative, and scalable to accommodate the never ending demand for real-time ad-hoc knowledge. Smaller companies may find it hard to invest in specialized expertise, software and tools that will effectively let them leverage BI, and outsourcing, nay, partnering with the right BI vendor may prove invaluable.