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Retailers Use AI to Improve Online Recommendations for Shoppers

3 Nov 2020 9:36 AM | Mia Devonshire (Administrator)

Companies are investing in artificial intelligence to provide online recommendations for consumers in order to boost sales. 

By using algorithms, AI and data, consumers are finding what they want quicker. 

Firms like Wayfair have experienced a 50% success rate over the past five years measured by the number of clicks it take for a customer to add goods to their cart according to Jim Miller, online retailers chief technology officer.

To read the full article you will need to be subscribed to the Wall Street Journal 

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