Outsourcing your digital product development needs is a complex and intricate process, regardless of your industry or marketplace – there’s no point in denying this reality. Because of this, it’s more important than ever before for the expectations of executives and managers behind startups to be fluid and adjustable. Otherwise, don’t be surprised when unrealistic expectations creep into the picture and dampen – or even ruin – the development of your digital products.
In total, 52 percent of all brands that outsource product development end up restructuring these projects because of the problems and shortcomings that arise from unrealistic expectations. If you think this outlook is an overreaction or a bit dramatic, then this stat from the experts at Technology Partners International should do a good job of proving that this concern is a very real issue that requires your attention.
To help keep your brand from joining the ranks of organizations that have succumbed to the ill effects of this unwarranted mindset, join us as we take a look at seven of the most damaging unrealistic expectations, starting with the most important expectation and working down the list.
Expectation #1: Preferring Cheaper Quotes and Not the Overall ROI Your Outsourcing Partner Brings to the Table
At the top of the list is the expectation that placing a preference on cheaper digital product development quotes, and not putting the emphasis on the overall return on investment (ROI) that your outsourcing partner brings to the table, is an acceptable way to approach this process.
“If you outsource your software development… you want the majority of your money being spent on development, not on bug fixes and re-releases.” – AppTestNow Team
The truth of the matter, as the above quote from the team at AppTestNow shows, is that pinching pennies as a startup can often lead to even more costs – and headaches – during the creation of your digital product. This isn’t to say that you should spend your budget haphazardly, but rather that it pays in the long run to work with a team of development experts that know how to emphasize quality and help maximize the ROI of your unique project.
Expectation #2: Assuming Your Intellectual Property Rights Are Safe without Non-Disclosure Agreements (NDAs)
As sad as it may be to admit, not all digital product developers and specialists have your best interests in mind. In fact, as Tech Crunch’s Vivek Wadhwa explains, there are plenty of horror stories of outsourced developers running off with intellectual property during the creation of an app or other digital offering.
“Responsible mobile app developers are very familiar with NDAs and may offer their clients a standard NDA as a general business practice.” – Alexandre Rogers, Magnet Media
So what can you do to reel in the unrealistic expectation that your intellectual property is universally safe? The answer, as highlighted by Alexandre Rogers of Magnet Media, is found by working with a team that can offer a non-disclosure agreement (NDA) that protects your property as it works toward a live release.
To attack this expectation from a different angle, talent is only half of the equation. Your startup also needs to find a firm that it can trust and that has a reputable history – specifically via issuing and upholding NDAs.
Expectation #3: Depending on Only a Single Partner for All of the Skills Required for Your Project
Another major oversight that many startups fall prey to is the expectation that every digital product development organization specializes in all of the skills needed to pull off the project in question. The reality of the situation is that there are a plethora of skillsets found within the developer community, including the following:
• Engineering
• Testing and quality assurance
• Content creation
• Marketing
If you can find an organization that covers all of these services – and the myriad others that aren’t listed here – you’re looking at a hefty bill in return for this “one-stop” approach. Generally, you’ll need to work will multiple partners that each play a unique – and vital – role to ensure that your digital product stays on track for a successful launch and on budget.
Also, if an issue arises on the startup’s end of the process – user experience design, web hosting or data malfunctions, security breaches, etc. – it’s again not reasonable to expect the outsourced, specialized professional to have an immediate answer to this problem. Should this team of experts have the ability to craft a solution, this work naturally will require additional time, effort, funding, and other resource to enact.
Expectation #4: The Bid or Proposal Related to Your Digital Product Development Isn’t Immune to Change
Turning the discussion toward the initial project proposal, far too many startups assume that this figure or estimate is set in stone. While plenty of developers are able to stick to this rigid pricing guideline, there’s also quite a few instance in which the bid or proposal must shift to accommodate new factors or variables.
“No matter how detailed and specific your contract and agreed requirements are, there are always multiple ways of interpreting human language.” – Christian Sims, Botonomy
As Christian Sims of Botonomy explains, even the most detailed technology contract is subject to interpretation and changes. For this reason, it’s a good idea to work under a more flexible agreement and avoid dashed expectations that arise from getting stuck on an unrealistically rigid bid or proposal number.
For those struggling with this concept, try to think of product development as an iterative process that evolves over time. The initial bid or proposal covers the first stream of inputs, but a quality digital product will naturally go through several iterations and adjustments before it moves to a release-ready state. Fixed-pricing models simply can’t account for these new requirements and considerations that occur throughout the course of the project and enhance the quality of the final product.
If you’d like to read more about the perils of fixed-price engagement models, feel free to check out our in-depth and comprehensive look at this pricing system here.
Expectation #5: The Quality and Skills of All Outsourced Professionals Are Exactly the Same
When it comes to the abilities of outsourced designers and developers, it’s important to understand that the quality of work and skills of these professionals can vary from individual to individual. This concept – referred to as “skill scarcity” by experts like Tech Crunch’s Wadhwa – leads to plenty of unrealistic assumptions on the part of startups and substandard results during the development and creation of digital products.
“The specialized skill and mindset that tech companies look for are hard to find.” – Vivek Wadhwa, Tech Crunch
Aside from the fact that not all developers and outsourced professionals are created equal is the realization that expecting just any vendor to have the tools to be able to handle your unique startup needs and requirements compounds the adverse effects generated by skill scarcity.
For your startup to overcome this unrealistic expectation, it’s a good idea to start off the process of finding a digital product partner with a few key questions:
• Can you accurately communicate your needs to this team of developers?
• Do these professionals have all of the skills necessary to handle your specific project needs and requirements?
• If not, do you have a plan for integrating multiple teams in different locations as they work together on your digital product?
Taking the time to conduct this research and delve into the capabilities of your digital product partner, as well as emphasizing the need for open and transparent channels of communication, ensures that your startup project stays on track and never succumbs to the threat of skill scarcity.
Expectation #6: Technology Is Static, So What Works at the Beginning of the Project Will Still Hold True Throughout the Creation of Your Product
While other industries might rely on the same processes and practices for decades on end, the world of technology – specifically app and site development – is a constantly shifting and fluid landscape, full of change and innovation. Every day that passes leads to new development methods or technical requirements for a project of this nature, so it’s necessary to prepare yourself for the reality that technology can – and most likely will – change during the creation of your digital product.
1. Successful IT Outsourcing: From Choosing a Provider to Managing the Project, by Elizabeth Sparrow
“Technology continues to develop at a rapid rate pace and it is very difficult to forecast with any certainty IT service requirements in future years.” – Elizabeth Sparrow, Successful IT Outsourcing: From Choosing a Provider to Managing the Project
These words, from Elizabeth Sparrow’s book, Successful IT Outsourcing: From Choosing a Provider to Managing the Project, help explain why failing to account for the shifting technological needs of your project can lead to an unsatisfactory final digital product.
In reality, it’s much better to have a secure and functional product at launch that’s based around modern requirements and technological needs than one that relies on older technology and practices that were considered acceptable at the start of development.
Expectation #7: There’s Only One Person or Channel Through Which Communications Flow Throughout the Lifecycle of Your Product
As we’ve discussed earlier, most projects related to the development of digital projects for startups require multiple experts along each step of the creation process. Even if you’re able to work with a firm that keeps all of these professionals in-house, there’s still a chain of command and multiple channels through which communications flow before reaching the startup side of the equation.
This means that a healthy relationship between digital product developer and startup project manager operates under the assumption that communications, inquiries, and general responses don’t happen in the blink of an eye; accurate answers and responses take time to formulate and move down the aforementioned chain of command.
Adding in the geographical and time zone gaps that generally occur in this outsourced relationship can also shift the timeframe related to communications. Even so, your chosen development experts should do everything in their power to communicate in a manner that is as expedient as possible.
A Look at the Lessons Learned
As you can see, unrealistic expectations can tangibly alter the course of your digital product development, potentially leading to an over-budget or outright unsuccessful project. From failing to properly understand the bid process and how to maximize the skills of your digital product partners, to lacking both transparent communications and a willingness to remain flexible in the face of technological changes, these issues require a significant amount of effort and research to overcome. Thankfully, with the information that you’ve acquired here leading the way, there’s no reason why your startup can’t successfully navigate the world of outsourcing digital services and lay claim to a successful – and prosperous – digital project.
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