The latest paper from Gartner has branded cloud computing on a potential path to ‘disillusionment’. Certainly, uptake of the cloud hasn’t been quick, but I wonder if it’s simply that the value proposition of the cloud hasn’t been clearly communicated enough in simple terms to the layman.
Fundamentally the Cloud is a utility, packaged so that services, infrastructure and resource costs can be exploited in addition to traditional managed hosting, leased infrastructure and private facilities.
Knowledge is power
Francis Bacon said that knowledge is power. The same statement has never been truer than it is today. Data is at the core of everything we do. But how do you extract real value from it? To date there has been four widely accepted V’s of data: Velocity, Veracity, Volume and Variety (or the what and the how!). One V - Value (or the why!) - is missing. Big data only works when you can turn it into actionable data. You only have that when you have the right data, in the right person’s hand, at the right place, at the right time. After all, knowledge and tools are useless in themselves without context.
The challenge is that now, everyone is everywhere. We travel a lot. We want data everywhere. When I’m on my way into work, in the office and when I’m overseas. On my desktop, laptop, tablet and mobile. And I want it now. The cloud offers utility, access and services on top. Big data offers timely, responsive actionable intelligence. The missing link in this is data distribution on demand. Services and intelligence are useless if there are barriers to basic real time communication.
Data on the move
That’s where the problems start to crop up. Big data must have a real-time element. Big static data is useless. The cloud is great at supporting mobile, and we’re seeing no shortage of apps being built and driven from the cloud. But how do you get the demand for big data out to a mobile workforce? This is the real challenge.
Unknown, not disillusioned
The cloud is not on the path to disillusionment and neither is big data. Sure, there are still performance hang-ups and security hang-ups but the cloud is maturing every day as more technology vendors enter the market and offer a richer service. Technologies such as our data on demand product DiffusionTM can facilitate data transfer over secure internet ports, and is one way to utilise the cloud whilst reducing the security risk.
The cloud approach is new. This brings new challenges and requires new technologies and a new approach to moving data that is not the traditional ‘message bus’ approach.
Remember that we are coming out of a recession. Businesses are nervous in taking risks, especially when it comes to the security of one of their most valuable assets and make no mistake, that’s what data is. The cloud has automatically lent itself better to certain industries such as utilities and ‘controlling your home on the move’, transportation and supply chain management. With more innovation and investment in better and richer technologies the cloud will become more main-stream - facilitating true innovation based upon core values and clear contexts (the why!); then we will see the bigger share of the market and faster-paced organisations start to adopt.