Independent analyst and consultancy firm Ovum has released its 2015 CRM Outsourcing Business Trends Survey, revealing new business patterns and client expectations relevant to the world of contact centre outsourcing.
Ovum found that, for the first time since the global financial crisis, a higher percentage of contact centre managers plan on increasing their CRM budgets than those who indicated that their budgets would remain flat or decline. While this is good news for their organisations, it is a cause for concern for third-party suppliers who have relied on winning business by offering their services at a lower cost.
Ovum’s main recommendation for those service providers is to focus on providing excellent customer experience. The survey found that contact centre enterprises overwhelmingly want to increase customer satisfaction first and foremost, ideally while simultaneously decreasing costs and increasing revenues. The suppliers who can offer a service capable of this quickest will be in a prime position to pick up new clients.
The 2015 CRM Outsourcing Business Trends Survey interviewed 200 enterprise contact centre managers in Western Europe, North America and Australia.
You can find further information on the Ovum website.
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