Gartner survey shows 'customer enablement' is most powerful value chain service but that under a quarter of supply chain organisations are offering this

Supply chain organisations that help customers meet their business goals are twice as likely to attract repeat business compared to those that focus only on customer satisfaction or ease of use, according to a survey by Gartner.

The survey also found that customer enablement is only being emphasised by 23% of supply chain organisations today, but the strategy will become the norm within five years.

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