The digital world of today requires personalisation, interactivity, connection, and constant innovative updating. Customers are increasingly demanding more from brands, as their expectations and behaviour rapidly change. Companies are encouraged to think outside of the box and test the borders of conventional thinking in order to meet these demands.

The expanding rate of the Metaverse is causing the boundaries between virtual and non-virtual worlds to collapse, allowing them to blend into easily interchangeable realities. It offers new opportunities for businesses and their delivery methods of customer experience, building upon omnichannel models which suit the needs of every customer. It’s being dubbed the next big thing 

Customer experience has become a multidimensional, tangible concept, which ultimately adds value to a business. In fact, research by American Express has revealed that 86% of customers are willing to pay more for a better experience. Therefore, businesses need to embrace the limitless possibilities of the metaverse and expand into it as a vehicle to drive their CX management

Read more on Express Computer here.