Why is Twitter called X now? Elon Musk's rebrand explained and where it's going next

8 Aug 2023 8:44 AM | Shivani Kaura (Administrator)

Twitter's abrupt rebrand to X came out of the blue on July 23, causing widespread confusion among its 240 million global users. But the reasons, which Elon Musk had hinted at last year, eventually came to the surface.

The most succinct explanation came from Musk himself in the Tweet (or is that Xeet?) below. In it, he explains that X Corp (the company formerly known as Twitter) bought the social network "as an accelerant for X, the everything app."

Read the full article on TechRadar.

Powered by Wild Apricot Membership Software