The big SITS related announcement was PwC’s willingness to invest more than £100m in a range of emerging tech partnerships that included collaborations with Harvey (see PwC announces partnership with generative AI Harvey), Microsoft and Icertis, and ContractPodAI, alongside generative AI skills training for all staff. Cloud technologies were also cited as helping improve Audit delivery.

Professional services firms, particularly partnerships, have been criticised for being slow to invest in emerging tech, AI and automation, with a reluctance to see profits drop in the short term a significant barrier to adoption. 

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