A new IBM consulting offering aims to help clients lower their environmental impact, increase efficiency and reduce costs.

Dave Lubowe, global leader of IBM’s operations strategy consulting practice, commented, “There’s a fundamental truth to understanding and improving any aspect of a company’s performance – if you can’t measure it, you can’t manage it. This applies as much to a company’s energy and water consumption as it does to anything else, and our new offering can help clients apply this principle to make their businesses greener.”

Business leaders acknowledge the advantages that come from proactively addressing corporate social responsibility (CSR), such as green issues. An IBM global CSR survey of more than 250 executives showed that 68 percent of them are already focusing on CSR activities to create new revenue streams and 54 percent believe CSR gives them a competitive advantage.