KenCall is East Africa's leading contact centre. The Kenyan company was enjoying great success in the USA and the next move in its strategic development was to break into Europe, via the UK. KenCall appointed Buffalo Communications to be its PR and marcomms partner (effectively its UK-based marketing department) to help it achieve prominence as a serious player among UK contact centre decision makers. The business objectives were stated as follows:

• Strong name awareness

• Positive brand associations and perceptions

• Increased propensity to be invited to tender

• Definitive sales pipeline

• New UK contracts

  KenCall 2.pdf