A highly successful telecommunications company, operating in five countries and employing over 3,000 people worldwide, had ambitions to treble its turnover by 2007.

In 2003, in line with its aggressive growth strategy, the company entered the market for the resale of fixed line telephony services following the deregulation of the UK telecommunications industry. As it was competing in a completely open market with many other telecommunications providers, the company’s initial objective was to achieve maximum market penetration as quickly and cost-effectively as possible, so it chose to outsource all of its customer acquisition and affinity work.

Teleperformance.pdf