Much opposition to outsourcing and related activities stems from a misunderstanding – sometimes wilful - of the nature and capability of the technology at its core. Instead of being seen as an enabler – perhaps one which can mean the difference between success and failure for even the largest organisations – outsourcing tech continues to be viewed by many as an existential threat. This situation is only being exacerbated by growing fears (fuelled by an ever-controversialist media) over automation and AI. The outsourcing community needs to collaborate to educate professionals across all sectors on the true value of technology, both in terms of its bottom-line impact and its ability to free up workers to focus on higher-value activity.
It also needs to improve its own understanding of the ramifications of technology for its approach to pricing and partnership, and work with all stakeholders to ensure that the implementation of technology and the application of best value go hand in hand.