Cognizant has announced that it has signed Volkswagen Group (VWG) Ireland as a client to transform its digital customer experience (CX) into an omni-channel platform designed to enhance and increase the personalisation of agent and customer experience.

VWG Ireland is faced with a siloed contact centre platform and customer experience model that has necessitated the manual aggregation of customer data. Cognizant will implement a new CX platform, based on Salesforce service cloud voice, and Amazon connect with the aim of improving VWG Ireland’s use of data and, in turn, optimise service levels for customers.

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