A new study from the Massachusetts Institute of Technology has revealed that the vast majority of corporate generative AI pilots are failing to generate meaningful financial returns, despite widespread investment.

The report, The GenAI Divide: State of AI in Business 2025, published by MIT’s NADA initiative, found that 95% of pilots stall at early stages and never progress to scaled adoption. Only 5% of projects achieved rapid revenue growth.

Based on 150 interviews with business leaders, a survey of 350 employees and an analysis of 300 public AI deployments, the study highlights a growing divide between successful AI integrations and those that remain stuck in experimental mode.

Read the full article on Computing here.