AI-powered digital transformation player, Atos is repositioning its Digital Workplace (DWP) proposition in the UK&I around a modular, AI-first, subscription-based model explicitly designed for the midmarket including manufacturers, logistic and retail, a segment it believes has been chronically underserved, with most providers optimising for either large enterprise outsourcing or smaller managed service contracts, leaving mid-sized organisations without access to enterprise-grade automation and experience capabilities.

The move reflects Atos's broader global strategy to transition Digital Workplace towards a "services as software" model, where automation, agentic AI and data platforms will fundamentally reshape the economics of end-user computing services

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