Sitel is to provide phone and email customer care to LOVEFiLM.com, Europe’s largest subscription service.

Sitel have announced they will provide all CRM, online cutomer and billing support for the LOVEFiLM group of sites. The agreement sees Sitel supporting both UK and German customer markets with the aim of Sitel continuing to play a major part in all dedicated outsourced support as LOVEFiLM expands further into Europe and overseas.

“As a company we are dedicated to ensuring the highest levels of customer service and chose Sitel because of their proactive approach in improving customer experience.They were our first choice to handle our UK and German markets as we expand,” says Fern O’Sullivan, Group OPS Director of LOVEFiLM.com. "Sitel within a few short weeks was able to support LOVEFiLM’s fast-moving progress during the PS3™ launch, and is able to act as an able partner with the continued success of LOVEFiLM as we grow to new heights in the EMEA marketplace.”

“The ability to provide Pan EMEA coverage as well as maintaining the very best customer care is core to the service we provide all of our clients,” said Tim Schuh, general manager northern EMEA, Sitel. “One of the benefits of partnering with Sitel is our ability to scale up and down quickly to meet the peaks and troughs of customer demand. We’re pleased to be able to support LOVEFiLM’s customers as the company grows.”