Stoke based eGaming operator bet365 has announced the launch of its latest In-Play betting system using the latest cloud technology.

In-Play betting enables users to bet on the outcome of specific events that take place while a sport is in progress, e.g. the next point in a tennis match or the next goal in a football game. As such it requires the delivery of a continuous stream of real-time information, whilst simultaneously receiving and processing a huge amount of incoming customer data.

“We could not achieve the scale we have without our Systems teams,” said Martin Davies, Chief Technology Officer, bet365. They have enabled us to take the pressure off of our databases and storage systems and increase the scale and flexibility of our systems through the creation of our own personal cloud.”