U.K. grocery retailer Morrisons is working with Xerox to better use print and marketing resources to make it easier for shoppers to get information on the best in-store deals.

Under a new, six-year agreement, Xerox will manage the sourcing, production and logistics of all in-store marketing communications, promotional material and shopper magazines. Using an on-line integrated workflow process, Xerox will connect Morrisons with its marketing agencies and supply-chain partners in real-time, providing key data to inform decision-making and improve processes.

Xerox will also deploy its Enterprise Print Services (EPS) offering to help Morrisons better manage documents across its entire print infrastructure, from the office to the in-house print centre.

“Morrisons succeeds by exceeding our shoppers’ expectations. Our customers trust us to deliver consistently high quality food at reliably low prices; we trust Xerox to do the same in terms of our marketing print needs” said Richard Lancaster, marketing director, Morrisons. “Xerox is an expert partner who we rely on to execute our campaigns, freeing us to focus on our business: bringing fresh food and great service to our customers”.