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India launches campaign to boost credibility

26 Sep 2011 12:00 AM | Anonymous

Concerned about its reputation following a swathe of corruption cases, India has launched a “Credible India” campaign. The Federation of Indian Chambers of Commerce and Industry (FICCI) has appointed management consultancy Bain, to assist it rebuild faith in India’s business community and profile as an investment destination.

“Credible India” is a marketing campaign leveraging the country’s successful tourism campaign “Incredible India”.

Kerry Hallard, Managing Director of Buffalo Communications and Communications Director of the NOA commented: “India has been the source of much negative commentary of late. The country’s high attrition rate and soaring cost of living coupled with stories of UK companies bringing their business back to the UK due to dissatisfaction, have caused real concern for many of the country’s leading companies. Ata time when India is vying to be a real power house among offshore destinations, it is essential India invests time and money rebuilding its credibility and re-climbs the world rankings”.

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