Severn Trent Water has appointed bpi. to develop a digital strategy that will provide a foundation for their customer focused online activities over the next three years.

Severn Trent Water’s main objective was to ensure that their online activity was in parallel with their key business imperatives and that their customers were placed at the centre of everything they produce from emails to social media.

Being one of six key agencies asked to pitch, bpi. impressed the panel with their user centred design approach (UCD) and understanding of the challenges faced by the business which has in the region of 75000 customers.

James Edwards, CEO and founder of bpi, said “We are excited about working with Severn Trent Water. We believe our collaborative approach to this strategy will enable us to understand the business needs and match them more closely with the needs of their customers.

We love to find out what makes consumers tick. This project presents a wonderful opportunity for us to delve into the behavior of a typical household customer and find out how digital can change the relationship they have with their services supplier”.