Oracle has announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a leading provider of unstructured data management, web commerce and business intelligence solutions.

A privately-held company based in Cambridge, Massachusetts, Endeca provides powerful and highly intuitive products that help companies analyze unstructured data, gain better business intelligence, and deliver a superior customer experience.

The combination of Oracle and Endeca is extremely compelling in this changing data environment,” said Thomas Kurian, Executive Vice President, Oracle Development. “Together, we will provide best-in-class technology to manage structured and unstructured data together; business intelligence tools to analyze structured and unstructured data together; and a broad suite of packaged applications which extends the value of unstructured data into ERP, Supply Chain, CRM, EPM, Web Commerce, and specialized applications. This technology will also allow us to integrate more comprehensive unstructured data management into Oracle’s engineered systems.”