IBM announced that Medio Systems, Inc., a leading provider of mobile predictive analytics, has selected IBM System x servers to power its cloud-based IT infrastructure that analyzes the behavior of over 90 million users within Medio’s network of game developers, mobile publishers, handset OEMs and wireless operators.

Medio Systems worked with IBM to deploy 230 IBM System x servers powered by intelligent Intel Xeon processors running Apache Hadoop and Linux to offer its predictive analytics solution in a distributed, cloud-based environment. This software and hardware solution is purpose-built for the wireless application and smart device industry.

“With IBM's support, we will continue to provide best-of-breed predictive analytics solutions that allow our partners to take data-driven actions that optimize revenue and increase customer engagement,” says Medio CEO Rob Lilleness. “We’re already seeing the benefits from this new partnership and look forward to extending our industry reach. Our scalable data-driven business is built on IBM’s smarter hardware and software, systems and services.”