Yahoo has announced that it is buying data-driven advertising network Interclick for around $270 million.

Interclick is a technology company providing data targeted solutions and optimization technologies.

"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo's reach and advertising leadership, will deliver a powerful solution for marketers," said Ross Levinsohn, Yahoo's executive vice president for the Americas region.