Visa Europe has taken a minority stake in leading customer insight group, Beyond Analysis. The investment will strengthen Visa Europe’s data analytics capabilities and forms part of its strategy to deliver increased value for consumers, retailers and banks through electronic payments.

A key feature of Visa Europe’s data analytics is that all cardholder information is anonymous and does not include personal or private details.‬

Peter Ayliffe, President and CEO of Visa Europe said, “This investment in Beyond Analysis reflects Visa Europe’s commitment to redefining its relationship with retailers, helping them to build stronger relationships with customers and secure increased market share. Enhanced data analytics forms a key part of our vision for the future of payments alongside new technology such as mobile payments and e-wallets.”