Cognizant, a leading provider of information technology, consulting, and business process outsourcing services, has announced it has been selected as a strategic partner by Telefónica UK, a leading communications company for consumers and businesses in the UK, to develop and manage the Company’s online applications that are critical to improving sales and enhancing customer service.

Under the multiyear, managed services agreement, Cognizant will provide comprehensive business and operational support to Telefónica UK’s online applications and enhance their agility, flexibility, and responsiveness to consumer demands and market changes. These applications perform a wide array of business-critical functions, ranging from promoting and providing access to Telefónica UK’s products and services, to delivering end-user self-service functionalities.

“Cognizant is pleased to work with Telefónica UK in helping the company create operational efficiencies and increase market share,” said Sanjiv Gossain, Senior Vice President and Global Practice Leader for Communications, Information, Media and Entertainment at Cognizant.

“In a constantly changing communications marketplace characterized by a complex mix of consumer products and services, we are committed to driving excellence in Telefónica UK’s operations through proactive and reactive applications outsourcing services, and improved accountability, efficiency, flexibility, and speed. This will help Telefónica UK achieve its business goals and set new standards in customer satisfaction.”