Callidus Software Inc. has announced it has acquired the leader in next-generation marketing automation and lead management, LeadFormix.

LeadFormixLeadFormix is the leader in next-generation marketing automation software: Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology

"Every CEO on the planet wants more, faster, and better quality sales leads. Investment in the best, most innovative sales and marketing tools is a number one priority for all businesses. More qualified leads means more deals, and more deals means better Sales Performance," said Leslie Stretch, President and CEO, CallidusCloud.