Ladbrokes plc has signed an agreement to acquire a majority stake in Stadium Technology Group (“Stadium”) – a Las Vegas-based supplier of software and in-game betting applications to sportsbook operators.

Stadium supplies its innovative, licensed technology to a number of sportsbook and third party suppliers in Nevada and Delaware. The deal sees Ladbrokes enter the US market at a time when a number of states are exploring liberalising gambling.

Casinos that utilise Stadium software directly or through third party suppliers include: Atlantis, Cosmopolitan, Crystal Palace, Golden Nugget, Hard Rock, M Resort, Palazzo, Treasure Island and The Venetian.

Ladbrokes Chief Executive Richard Glynn commented: “The size of the US market and potential for positive regulatory change in the coming years make it a sensible place to establish a presence. Stadium Technology is already one of the key software suppliers to casinos in Nevada and Delaware and it has the potential to expand.”