buyingTeam, Europe’s leading provider of end-to-end procurement services, announces that it is to transition to a new brand and, from 20 February 2012, will be known as Proxima.

The move reflects the scope and range of services that the company now offers its portfolio of blue-chip, multi-national clients, driven by the growing importance that businesses place on procurement as a strategic corporate function in today’s challenging economic environment.

2012 also sees Proxima expanding its offering into the North American market. With some large outsourcing assignments already underway in the United States, Proxima has a platform from which to grow its presence in the market and translate its track record of delivery for clients on both sides of the Atlantic.

Matthew Eatough, CEO, Proxima, said: “Over the years we have evolved along with our clients to reach this market leading position and gain their trust as an advisor. Changing our name to Proxima reflects that progress and our ambitions for the future. Our growing portfolio of highly-respected clients is testament to the skills and experience of our people."