In a cost cutting bid, YouGov has relocated its data centre from Berlin to London.

Veeam Software's backup and replication software helped facilitate this, by virtualising the data in Berlin, for replication in London. This slashed costs of transporting equipment and data.

Nicholas Carter, You Gov director of global systems operations, said: "We had initially been very happy with the Berlin-based managed service, yet additional services and capability had to be taken on the providers' terms - reducing our flexibility and locking us into their costs."