A new report ‘Shopping in a Multichannel World’ by Shoppercentric, an independent agency specialising in shopper research, has revealed that only 13% of consumers used their mobile to buy something in the last month, with over 70% of those polled having doubts about security.

Reasons cited not to buy via mobile include 51% not feeling able to experience products effectively, 46% complaining of poor network coverage, and 71% didn’t think mobile was currently secure enough.