Google has warned told several app and mobile game developers to start using their costly in-house payment service, Google Wallet.

The internet and software giant warned several developers that if they continue to use other services, such as PayPal, their apps will be removed from the Android Market, now known as Google Play.

The move comes in an effort to recreate the success of Apple’s iOS platform. Si Shen, Chief Executive of Papaya, said: "They told people that if they used other payment services they would be breaking the terms of use. Whether it's right or wrong, we have to follow the rules."

However, the use of a single platform may have its benefits. Hugo Troche, chief executive of Appsperse, said: "Although this move by Google might seem high-handed, it reduces the friction for purchases inside Android apps and therefore makes users more valuable."