SAP, the market leader in creating business management applications, has confirmed that over the next 4 years it will invest an additional $450 million to increase its leading position in the Middle East and North Africa.

SAP intends to increase its workforce in the region from 300 employees to 800 as well as setting up a training institute to certify 2,000 software consultants. SAP said that these measures are designed to lead to a significant increase in sales in the region.

Werner Brandt, Chief Financial Officer, said the region is: “is remarkable in its growth potential, scope and readiness to innovate - additional investment will enable us to deliver leading-edge innovation, better localization and more talent.”