The pharmaceuticals giant selects the Indian outsourcer's platform for marketing content, developed in partnership with a division of marketing giant WPP.

The ‘Digital Marketing Platform’ developed by Infosys in partnership with Fabric Worldwide (a division of advertising and marketing services group WPP) is designed to enable users to manage their online marketing process from beginning to end and monitor and analyse their success.

Phil Benton, GSK' vice president for the new division says “we recognise that our customers, consumers and other external stakeholders increasingly want to engage with us on-line […] Global Digital Services will enable us to provide globally standard processes, scalable assets and advanced analytics to support better and more efficient engagement with these external audiences."