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IBM unveils data analysis packages

21 Mar 2012 12:00 AM | Anonymous

IBM has unveiled three packages of services and software to help organizations analyze their data for profit and improved efficiency.

The signature solutions, as IBM calls these offerings, go beyond generic analysis software to address three different specific tasks: detecting financial fraud, predicting consumer behavior and estimating financial risk.

"Having software is important but having industry expertise and domain knowledge is also pretty essential," said Deepak Advani, IBM vice president of predictive analytics. IBM's intent behind these packages is to combine its analytic software with the lessons it has learned installing such software for clients, Advani said.

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