John Lewis has announced it will be hiring over 50 new IT specialists in 2012. The UK retailers have made the investment in a move to improve in multi-channel customer service offerings.

Some of the roles created will include project managers, systems analysts and business analysts, and will join John Lewis’ 280-strong IT team.

Owen Roberts, John Lewis’ recruitment manager said: ““Technology has been identified as one of the most important drivers of business growth. We are now looking for talented IT professionals to join our team and help us take multi-channel retail to the next level, cementing our reputation as an industry leader.”

The new recruitments follow the three-fold investment increase in IT John Lewis has experienced in recent years.