Arvato has successfully developed and implemented a bespoke loyalty platform for Valero Energy Ltd.’s Texaco branded Star Rewards card based loyalty programme.

The Star Rewards loyalty programme, launched in 1986, has progressed over the years to a card based loyalty scheme that currently processes customer rewards earned in over one million transactions a month across 850 Texaco branded service stations in the UK.

Tim Medcalf, General Manager of arvato’s loyalty business, said, “The development and implementation of the Texaco brand Star Rewards loyalty platform has been an opportunity to showcase arvato’s approach to providing right-sized technology solutions for complex multi-stakeholder loyalty programmes.”