Developers situated at Canary Wharf are looking to the success of Silicon Roundabout, as well as media and telecoms.

Developers at Canary Wharf are moving to attract up and coming IT companies as they aim to emulate Shoreditch’s based Silicon Roundabout success.

John Garwood, Canary Wharf Group secretary, has commented that the area represents “a unique selling point” and a "natural fit" for start-up IT businesses, with multiple funding opportunities from the surrounding financial institutions.