A survey has revealed that most UK consumers would cease business with or leave an organisation that lost personal data.

The survey by Canon looked at customers in the UK, France and Germany and, on average, 76% of 4,000 customers would leave. The UK had the highest with 80%.

Respondents would be most likely to leave if their bank details were lost, followed by other personal data such as passwords and personal records.

The survey follows reports that 87% of UK businesses admitted they would be unable to identify data breaches within the 24 hour timeframe proposed in new EU legislation.