Google has increased spending in order to compete against Amazon in offering cloud services. Google will be playing catch up against Amazon Web Services with its high user-base in over 190 countries since its beginnings six years ago.

Google has placed focus on cloud-services as a means to move revenue away from dependence on online advertising which currently contributes 96 percent of Googles income. Google has recently increased the numbers of marketing, customer support and engineering roles as it looks to promote its web services.

Adam Selipsky, vice president of Amazon Web Services, said: “We’ve actually maintained and, in many cases, extended that early lead.” Amit Singh, vice president of enterprise at Mountain View, California-based Google, admitted that “We missed it,” in gaining an early lead.