Many enterprises do not want to have their own device management infrastructure in-house; as a solution SAP's Afaria mobile device management tool is now available on the Amazon Web Services cloud.

"We have a number of customers that don't want to deal with and implement their own device management infrastructure in-house, because they view it as non-core, and instead they want a cloud-based offering," said Kevin Ichhpurani, senior vice president, Ecosystem and Channels at SAP.

One of the selling points of SAP’s Afaria is simplicity. It requires users to log on via Amazon Marketplace and can now be used on Google Chrome, Mozilla Firefox and Apple Safari, in addition to Internet Explorer.

SAP sees the outsourcing of mobile device management as an emerging trend that will continue to grow, and the company is also working with telecommunications operators and system integrators on other offerings, according to Ichhpurani.