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Public Sector in prime position to increase Big Data

31 May 2012 12:00 AM | Anonymous

New research from YouGov shows that the UK government needs to increase the simplicity of information requests in order to benefit from the quality of the data.

The research showed that more that more than four in five citizens claimed that they never knowingly entered false information when completing government documentation, placing data collected by the public sector as highly reliable.

Director for the public sector at SAS, Bernard Baker, said: “If the public sector adjusts its communication methods and tools in line with this feedback, not only will response rates improve, but so will the consistency and uniformity of the data being collected, putting public servants in a much stronger position to provide citizens with improved services.”

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