Salesforce.com announced on Monday the acquisition of social media marketing firm Buffy Media for £449 million in cash and stock.

The social media marketing company currently provides services for companies such as HP, Ford and Mattel and deals in providing expert targeted marketing through social media campaigns.The purchase will further bolster Sourcingfocus.com’s social technology that was enhanced by the purchase of monitoring provider Radian6 last year.

Marc Benioff, Salesforce.com CEO, said: “With CMOs surpassing CIOs in spend on technology within the next five years, our marketing cloud leadership will allow us to capitalise on this massive opportunity.”