Oracle has announced the acquisition of social intelligent vendor Collective Intellect. Collective provides services in monitoring, analysing and tracking social media conversations.

Full details of the deal have yet to be announced, but the deal comes at a time when Oracle’s rival companies are expanding rapidly to increase social marketing capability.

The acquisition comes on the heels of the purchase of marketing campaign software company Viture by Oracle. Oracle commented that the purchase would create the "most advanced and comprehensive social relationship platform."